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I haven’t been in Newcastle long. But it didn’t take much time at all for me to figure out something pretty fundamental. Geordies are some of the finest folks you could hope to meet. Robust, full of wit, and fiercely proud, these are people with a distinct identity, etched into the very bones of the North. But where exactly does the term Geordie come from, and who really counts as one?
While the rest of Northumbria once raised flags for the Jacobite’s, Newcastle upon Tyne held fast. Slamming its gates shut on Forster’s rebels. Why? Well, it all came down to cold, hard cash. Newcastle’s very survival hinged on the grace of the crown. Forcing its merchants and aristocrats into a delicate dance of diplomacy. Thus, the city’s people were dubbed Geordies, a local moniker for George, after the king they backed. A badge of practical savvy in the face of turmoil.
There’s another tale, a bit more industrial but no less iconic, that might explain where the term Geordie really comes from. This one centres around a chap named George Stephenson, famed for his ingenuity with the miner’s lamp back in 1815. Over time, both the lamp and the hardy souls who carried them through the darkened mineshafts came to be known as Geordies, a badge of resilience in the harsh reality between the Jacobite rising and the industrial strides of the 19th century.
Not long after these gritty days, in 1908, a certain James Gale Windows decided to stake his claim in Newcastle’s narrative. He packed up his life in Oxfordshire and set down roots in Elswick. Then opening the doors to JG Windows music shop in the bustling Central Arcade. He sell musical instruments and gateways to new worlds of sound. The legend grew, and when JG Windows passed in 1933, his legacy was carried on by his sons, Hedley and Maurice. And later by his grandson James Bowen Windows, who kept the family torch burning bright until 1996.
In 2006, JG Windows found itself under new management. A shift that flung the doors wide open to a fresh era. By 2015, these new stewards had expanded the place, not just in size but in spirit, steering this old-world shop into modern currents. It’s a microcosm of Newcastle itself – steeped in industrial grit yet always catching the next creative wave. Here, even the brick-and-mortar have stories, as much a thread in the city’s fabric as the Geordies themselves.
Right in the bustling heart of Central Arcade, JG Windows was a cultural bastion. Since its 1908 inception, it weathered the tumult of two World Wars and the digital revolution, enduring until 2023. Despite valiant efforts to preserve this sanctuary of sound, the relentless rise of online retail rendered its survival impossible. The closure of JG Windows thus strikes a mournful chord in Newcastle’s vibrant story.
The term Geordie is synonymous with resilience and fierce local pride, traits that also characterized the century-long journey of JG Windows. Whether tied to King George during the Jacobite risings or to George Stephenson’s ingenious miners’ lamp, the spirit of Geordie is defined by thriving against the odds. A narrative that JG Windows embraced until its eventual closure.
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The shuttering of JG Windows unleashed a torrent of online emotion. Alison’s words slice right to the heart of it: “This is absolutely devastating. Where can we go to actually try musical instruments now? There’s no way I would buy, say, a new guitar online. I want to try at least 2 or 3 and pick the one that feels right to me, because instruments are really personal and subjective. Really gutted.” Her frustration is a vivid illustration of the broader despair, capturing the gut punch that comes when digital convenience strips away the soulful experience of choosing an instrument by feel.
As a newcomer who’s ducked into JG Windows many times, witnessing its closure hit me like a final chord of a favorite song ending too soon. These shops are communal hubs where the tapestry of our collective stories weaves together. They offer a touch of humanity that the cold digital realm of online shopping can never replicate. Each visit was a reminder of the irreplaceable warmth and vibrant pulse found only in such shared spaces, making the silence of its absence all the more profound.
The closure of JG Windows is a clarion call echoing through the streets of Newcastle. It challenges us to think deeply about what truly enriches our community’s cultural fabric. This is about recognizing the death of a spot where people gathered, shared stories, and created memories. How we respond to this loss will define the soul of our city. Will we rally to support the remnants of our local culture, or will we let them slip through our fingers, one by one?
Written by: Flav
Closure England JG Windows Jordie Legend Newcastle North-East
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